How to Become a Persuader

I just spent 2 hours of my Friday afternoon workday watching an old episode of Frontline (the PBS version of Dateline) which was centered around the past, present and future of marketing (gotta love my job) . The title of this episode is aptly called “The Persuaders” and I would highly recommend it to anyone who wants to get their creative marketing juices flowing. The program stressed the saturation (or clutter) of the current advertising market and showed many of the ways that advertisers and marketers are trying to “break through this clutter.” As a marketer, it gave me a lot of great ideas on ways in which I could reach my consumers. As a consumer it showed me a lot of the ways in I am persuaded into buying products each and every day. The underlying theme of the program is one I am familiar with however – get to know your customer! Find out who your customer is and what they really want. Once you do this you can successfully sell to that customer, no matter which way you attempt to do it!

Following is the link to the PBS program. I think you can view some of the program online if anyone is interested.

The Persuaders