First Email Marketing Tip of 2007

Ensure your emails are created by a designer who knows their stuff!

I have spent the better part of my day trying to fix numerous validation errors within a few emails that I assumed I had the experience to design. The HTML files came to me, already created but very basic and I took it upon myself to “improve and redesign”. I have a little HTML experience and a little Dreamweaver experience. I very wrongly assumed that this little amount of experience was all I needed to create and design a batch of brand new emails (which by the way I had planned to send out tomorrow morning). After transferring the code to a markup validation service I found out how wrong this assumption was. I had a huge numer of errors in all three of my emails. (FYI – I HIGHLY recommend doing this to each and every email before sending to ensure that your HTML format is W3C compliant. The service I use is the W3C Markup Validator and is free of charge.) I have spent the morning and afternoon fixing my numerous errors and have now learned my lesson!

Learn from my mistake…Let a professional do it!