Archive for February 26th, 2007

New Overture Sponsored Search

I do some of the daily PPC reporting for my company – collecting data from a  variety of sources, including Google Adwords and Overture Sponsored Search. NextStudent recently upgraded to Overture’s new (and thankfully improved) Sponsored Search analytics tool. I wanted to give Yahoo “props” on finally making their tool more user friendly! At this point, I’ve only used the Reporting section of the upgraded tool but I have to say that it is far superior to the old program. The old system constantly gave me errors of all sorts when I tried to run even the simplest of reports. The new system is both quick and user friendly! My only complaint thus far is that you are not able to customize the reports shown on the dashboard. Or at least, I have not yet found a way to do so.

If anyone has found a way to do this, I would very much appreciate some assistance. For example, I use the Performance report most frequently and the only thing it does not provide is Avg. Position. If I could find a way to add this data to the report I would be a very “happy camper” indeed!

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