Email Marketing Miracle

I took a very long hiatus from not just this blog but blogging altogether. I had realized that it was proving very difficult to find the time to post truly relevant topics and like you, I am very much aware that most of what is posted “out there” on a daily basis is completely irrelevant to 99.9% of us. Unfortunately for you, my return to the blogging world will not be marked with a post of such substance that the world at large will bow down at my electronic feet and praise me for my intelligence and insight. It is however very significant to me and I hope to at least one or two others out there.

For the past month, I have been very extremely busy at NextStudent assisting in the implementation of a new email marketing management program. This program was chosen long before I came onto the scene and long before I new the difference between a bad and truly superior program. My desire to bestow heaps of praise upon this glorious program is what brings me back to the blogging world!

The email marketing process has grown significantly at NextStudent within the past year and our previous email program (which I will be polite enough NOT to mention by name) was not even close to what we required to be successful. Our new program, Responsys (which I obviously have no problem at all mentioning by name) is like the Rolls Royce of email management programs in comparison. It is very user friendly, is quick and unbelievably easy to use, has great reporting capabilities and makes the management of a mid to large sized email campaign ever so easy!

If you are not yet using it, I highly recommend that you check it out.

NextStudent